Negative False Reviews and Your Reputation

Example of Reputation OnlineNumerous opportunities exist to share reviews of businesses with other consumers. Clients can use these opportunities to spread good news about a company or warn customers away. They can tell the truth or spread lies. There are lots of instances when a negative review is honest and called for. Unfortunately there are heartless and unethical individuals who, like politicians, use their platform to say untruthful, libelous things about the competition, especially if they don’t have anything good to say about their own campaigns.

What happens to a business owner who receives negative reviews consisting of lies? Can this company do anything to rectify the situation and save its reputation? The short answer is YES. And can help if you are finding yourself in this particular situation. But let’s look further at the issue.

The Majority Rules

In school, your teachers might have employed a grading method in which your best and lowest marks were discarded so that your final grade told a truthful tale of what you could achieve. Your average could not be bumped up or dropped down by anomalous results.

Although reviews are rarely dropped and all reviews might be counted on Amazon and Yelp to provide consumers with an average number of stars, most consumers are discerning enough to tell when a poor review is the exception. With enough reviews to weigh in your favor, if you provide genuinely good service or a high quality product, the average rating is going to be high.

When the Numbers Are Small

What if you have only received 10 reviews and there is a bad one on there that doesn’t look legitimate? That knocks your average down by 10% which is pretty significant to a new firm. You can report it to the review agency: Yelp asks consumers to let them know if they detect fraud. The trouble is that these cases are difficult to prove. Software apparently detects a lot of spam reviews automatically. At Google, they say it’s usually tough to pursue a legal case because account holders posting defamatory comments use fake names.

Fighting Back

Your best course of action is to supply a great product and wonderful customer service at all times. The next thing you can do is motivate clients to write honest reviews on pages like Yelp or to like you on social media. You don’t want them to lie so encourage clients to say what they think by offering a coupon or entry into a competition, stressing there is no penalty for honest comments that aren’t fantastic.

Promote your business and respond to what fraudulent writers have to say if that makes you feel vindicated, but be sure not to get into a mud-slinging match. The bad guy might have more mud to send your way. Take the high ground: Yelp gives entrepreneurs a chance to reply to negative comments. Use this to show humility and heart and a negative review will backfire. We can help you plan this strategy at, so please call!