Social Media Power

social media man-404376_1280Businesses of all sizes managed to attract customers and advertise without the internet two decades ago. The internet arrived, however, and with it came social media. In the last few years, the influence of Facebook, Twitter, Instagram, and other social media pages has increased enough that even people who don’t run personal pages create social media accounts for their companies. Social media cannot be ignored – and helping our clients manage their social media accounts has become a standard part of what we do at Here are just some reasons why you shouldn’t underestimate the power of social media to help you become established and even make a profit.

Building Recognition

Twitter and Facebook work like grapevines. You notice how the host of each page likes other accounts, other companies or individuals, and communicates with various people. As this happens it is uncanny how business names also spread through that grapevine, being introduced to new potential clients along the way. If you make friends with other users of social media, both commercial and personal, your company gets advertised effortlessly and for free.

Increasing Credibility

As the number of likes or subscribers to a page grows, so does their legitimacy in the eyes of readers. If a page was started two years ago and only has 50 likes, consumers wonder what is wrong with these people. Don’t they care about customers enough to make an effort and write something every few days or respond to comments or questions from clients? Is their product faulty? When likes and subscribers rise to hundreds and even thousands in a similar time period, viewers imagine this team of business people must be doing something right. Sometimes a company has to make it worth consumers’ while by running a competition or something, but the exposure they gain is worth the cost of a moderately valuable prize in the long run.

Personal Advertising

Interaction isn’t a part of traditional advertising. Viewers read ads and decide to call or drop by a shop. There is no immediate engagement. That is also true with some social media sites where hosts are not paying close attention and miss opportunities to start conversations with potential clients. When social media is used well, however, consumers and customer service teams interact regularly.

Although the host is advertising a product and hoping to gain a new customer — a profit ultimately — consumers forget about money for a little while and start to feel like human beings. They feel as though they matter to the business owner, and they do. Managers and clerks do not see every person as a dollar sign: this is an ideal opportunity for them, too, to engage with people when the ordinary shop front experience would be too rushed and distracting. Day by day these professionals handle transactions and watch out for shoplifters. Ordinary offices don’t always feel like places for socializing, but a Facebook page is ideally suited to the role.